Ixina - my recipe for happiness'

1971
- Creation in Belgium by Frédéric Drion of the discount brand Electro-Cash, specialising in the sale of electrical, audio and video appliances at knockdown prices

1977
- Franchising is adopted as a means of growth.
- First sales of kit-based kitchens.

1989
- The task of Pierre Jeanmart, managing director, is to remodel the marketing concept and redefine the franchise system.
- The brand refocuses on its basic line of business, electrical household appliances, and specialises in fitted kitchens. It is through making quality accessible and its attractive and transparent sales policy that it consolidates its success.

1997
- Establishment in France of the IXINA brand - the latest evolution of Electro-Cash know-how - a fitted kitchen point of sale concept adapted to the French market.

1998  
- The group achieves total turnover of 60 million euros, or approximately 1.8 million euros per store.
- The Belgian stores are transformed into Ixina in turn.  

 2000  
- Nearly 10,000 kitchens sold.

2003  
- IXINA joins the Snaidero group, the 5th largest European group with a production turnover of 250 million euros; through this purchase Snaidero becomes the largest franchiser in Europe in the area of fitted kitchens, achieving a distribution turnover of 300 million euros.
- Jean-Pierre Pont becomes managing director of IXINA      

2006 
- 25,000 kitchens 

                                                                                                                                                                                                      2007  
- 30,000 kitchens sold

2008   
- Opening of the 100th point of sale.
- International development (Spain, Portugal, Italy, Reunion Island, Morocco, Tunisia, Algeria, China, Cambodia, etc.)