Ixina - my recipe for happiness'

Ever since the brand's origins (Electro-Cash), the promotional folder for all letterboxes is the backbone of communication.

Since the creation of the brand in France, in 1998, the folder for all letterboxes is also used as the main communication tool. Opening up to new media. 

As of 2004, magazines, the radio and posters are also used, as a complement to the folder.

In 2005, Ixina makes its grand appearance on Belgian television.

In October 2007, Ixina gained access to French television for the first time on TF1 with an image commercial of 10 seconds intended to build up brand recognition.

In 2008, Ixina was again seen on TV, with several campaigns and a dynamic and modern new commercial.