IXINA's objective is to strengthen its position as a major player in Belgium, its market of origin, to pursue its installation in France and to strengthen its international growth. This growth takes place within the framework of the European group Snaidero. The strategy of establishment diversification is applied in countries with high growth potential, which naturally increases the growth security of the brand. As regards the mature markets, Belgium and France, full coverage should be achieved in 4 to 5 years.